Local Locksmiths, Glaziers and window repair experts

Month: January 2015

Thinking about becoming a Locksmith

So You want to be a locksmith?

 

Being a Locksmith can be a very rewarding job indeed, But like all jobs it has its ups and downs. I’ve wrote this short Blog to Let you know the pitfalls you might come across and how to avoid them.

You will wear different hats throughout your career as a locksmith and I don’t mean swapping from your cap in the summer to your woolen hat in the winter, What I mean by this is you will have different roles to play as a Locksmith. You will be a councillor, accountant, web developer, customer service advisor, advertising agent, salesman and last but not least A Locksmith! its not an easy job and its not a get rich quick and easy path to success. but what it will offer you is the freedom of self employment, the autonomy of being your own boss, and a great sense of self satisfaction

We will assume that you want to work for yourself and not for an employer. You will need to advertise your services. This is purposely the first topic of discussion because its possibly the toughest part and the biggest pitfall of many a “wannabe” Locksmith.

First things first .. Training

You need training. Can you call yourself a locksmith if you fit the odd lock and drill the odd lock now and then? Well you can call yourself a locksmith but nobody else will. There’s a lot more to the job than turning up and using the quickest and cheapest method to gain entry to the customers home that your mate has showed you . its about assessing each situation individually and doing what is best for the customer at that time. No two jobs are the same. There are training providers all over the UK and very easy to find with a quick search on Google, What I will say is research the company you use very thoroughly before you use them and check out any good or bad references they may have. You could alternatively look for an apprentiship or somebody to be your mentor it may be a bit trickier to attain but you will learn on the job and know the ins and outs of everyday life of a locksmith.

The industry is constantly changing and you need to always be at the top of your game. network with other locksmiths and don’t be afraid to ask questions they can provide priceless knowledge when you need it the most.

Like all sectors you will have quiet times. Are you going to sit in the house and watch the TV? Most Locksmiths when they first start out offer other services like home security, Drain unblocking or general property maintenance so that when business is slow you have an alternative source of income

 

Advertising your services

 

Online advertising

Online presence is essential in the success of any Locksmith business and you will be competing against big players with large budgets that already have their foot well and truly wedged in the door and they are not going to roll over and die easily. Below I’ve listed a few online methods and some of their pros and cons to save you some of the time, effort and money I’ve spent ..

 

Your own website – Websites are essential in any modern day business, Its the face of your business. Get one! or build one , you will need one. I built my own website without any previous experience. Read a book and look on YouTube because website developers are expensive. To show your website on Google searches you will have to let them know you exist by verifying your website so it can be indexed then optimise your website so that it ranks higher up the search results. the great thing about personally optimising your website is its totally free . I’m not going to go fully in depth with this subject in this blog as its very intensive and detailed. Take the time to research because the more effort you put in to this method of advertising the more you will reap the benefits.

Yell.com-I Find it a quick fix and a short term method of getting your phone ringing. But again like all internet advertising the big companies have the monopoly. Yell are partners with Google and you may have noticed they sit proudly at the top of the rankings. they don’t pay pennies to sit their and if you want to be their with them they will charge you a premium.

Yell have sponsored listings owned by the big players with a waiting list that’s very long, local search Position 1 is the ad that shows first every single time you search that classification within your desired city they are expensive (around £5500 per annum) then there is position two and three which will be obviously second and third place then newly introduced there is now position four or as yell like to call it local VIP these ads aren’t particularly expensive and I personally find them great for local advertising within a mile of your home or office.

PPC ( Pay per click) advertising–  Pay per click, Exactly what it says on the tin.. Every time somebody clicks on your ad you pay! We will use Google Adwords as an example, On Google at the top of the search results (before yell and natural listings) these ads will show the larger your budget the more likely you will show here, I personally don’t use Adwords as I find it too time consuming and expensive in comparison with Website organic SEO

Social networking- Millions of people connect and socialise through Facebook, Twitter and other social media platforms, Advertise your services on pages such as  local buy and sell pages and make sure you add a link to your website as this helps your online organic presence that we have previously discussed in this blog. Let all your Facebook and twitter friends know what you do but don’t over do it and scare them away ( nobody likes workaholics)

 

Offline advertising

 

Estate agents – Estate agents, landlords, and property management firms will always need Locksmith services. Get yourself some business cards and a list of services, write down all the local estate agents in your area and get in your car and talk to them. Most estate agents will give you a small job to test you then give you the better stuff as and when you prove yourself.  They can be a great source of income but you may have to invoice them and wait on your cash and if cash flow is an issue this is a no go.

 

Word of mouth- Totally Free method of advertising so just one job is 100% profit. Tell all your friends and family because everybody uses locksmiths at some point or knows somebody that will  and your name should be at the front of their mind.

 

Leaflet dropping- You can get some great deals on leaflet printing, if you offer another service to your customers use this method to advertise it and add a small part about your locksmith services, for example I do double glazing repairs but on my leaflets I have a small image at the bottom of my leaflets that say “24hour emergency locksmith service”. Why not?

 

Local paper- If you were locked out of your house would you go and buy a paper and look through the classifieds in the back for a locksmith? no you wouldn’t take a look at the site here. You could place a small ad for other services you provide such as  Lock upgrades, home security awareness and Lock changes, but don’t spend big in this area hoping for lock out customers.

 

Warrant  work– Some love it and some hate it. It can be the bread and butter to your business sandwich or it can take away the main reason you started out by yourself.. The Freedom, If the company you do the work for calls and you are busy elsewhere will they call you next time they need a locksmith? The pay isn’t brilliant but moneys money in business. My tip here is try it and if you like it do it and if you don’t? don’t do it.

Vehicle signage-  As a locksmith you will drive around a lot so what better way to advertise your services other than a great big lump of meatl your sitting in. Make sure your website and means of contacting you are clear.

 

Start up costs

You will need ..

Training Costs–  If you use a training course provider you will pay around £1500 if you do an apprentiship and you will more than likely be paid but it will take longer.

Tools– Locksmith tools aren’t cheap and the cost of this all depends on what you want you don’t necessarily need an electric pick gun but it will make your jobs a lot quicker and easier. With the industry constantly changing you will always have to invest in new technology.

Van – Depending on what other services you provide you wont need a lot of space so a small car derived van should be suffice.

Insurances- You will need liability insurance and Van insurance

Advertising- Again, a price cant be put on this. You could spend thousands of pounds on the wrong method of advertising the key here is to monitor which method works for you and what your ROI (Return on investment) is. Different methods work for some and don’t work for others.

Website building- I built mine for under £100. You woll need to buy your web domain ( the website address) and hosting.

 

Top Tips…

Self discipline– You need to be able to make the best of your time, if you run your own advertising and you do your own accounting you need to set aside some of your time for this. treat it like a job.. if you wake up when you fancy and go to bed late and watch TV and neglect your business. IT WILL FAIL. or you are incredibly lucky. If you put in the hard work and effort you will reap the rewards.

Customer service – Brilliant customer service is paramount in creating a brilliant reputation that will create repeat custom. Treat every customer like you would like to be treated yourself, be friendly and go the extra mile every time ( but remember you have a business to run).

Before you go off and write your notice and slam it on the bosses desk ask yourself these questions

 

Do you have what it takes?

 

Why? why do you want to be a locksmith? is it for the right reasons?

 

Where? Does your local area need another locksmith? areas like central London are overrun by locksmith firms and its an incredibly competitive place to be.

 

Thank you for taking the time to read this article and I hope it helps you decide whether to join the crazy world of locksmiths or not

 

Dan Rudd

Owner of DR locks & Double glazing repairs

Tyne and wear

www.northshieldslocks.com

 

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Locksmith blog 20.01.15

Locksmith Blog 20/01/15

We haven’t updated the blog recently due to being very busy.

We have had Lock outs, Lock changes, lock upgrades, adjusting windows and doors, Multi-point lock repairs, Key extraction, Window and door repairs including Hinges and two glass replacement jobs

WOW!

So no wonder we haven’t been posting on our Locksmith Blog.

 

January is normally a slow month in any industry but as this one has showed us business is totally unpredictable especially a Locksmith business.
In the last few weeks we have had very little time to make any forward steps in the progression of our business plan but we have been focussing on getting our Glazing, Window and doors repairs side of the business exposed to potential customers, we have put leaflets in our local area and invested in more online advertising. If you find one of our leaflets through your door don’t hesitate to call us up and get a totally free quote.

 

Call 0191 2963346

 

 

Emergency locksmith north shields

Locksmith

window and door repairs north shields

 

 

 

Locksmith no call out fee in wallsend

 

 

 

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DR Locks-Locksmith & UPVC repairs

window and door repairs north shields

 

Misted Glass

 Hinges

 Handles

 Window Locks

 Multi-point door Lock repairs

 Window sills

 Re-sealing/Weatherproofing

 

 

 

emergency locksmith north shields                     Locks Changed

                     Locks Opened

                      Locks repaired

                      Locks upgraded

                      24/7 Emergency Call out           

 

 

 

 

 

reviewa

See what our happy customers say about us

 

Customer reviews mean everything to us at DR Locks, To date we have never had an unhappy customer and we aim to never have one. We do everything we can to go that extra mile whenever we can.

 

“Great service”

We called this company to look at our daughters door as it wasn’t closing, they quickly got to the bottom of the issue and fully described the issue to my husband, they done the work that day and the door has never worked as good as it does now even when we first had it fitted. Highly recommend”

” Highly recommended!”

by lolamishka

I really can’t fault Dan, he came out so quickly to my house and changed the locks really quickly and cleanly plus guaranteed the work he did and sent an invoice promptly when asked. Really nice, polite and couldn’t be more professional, would highly recommend. I really can’t fault Dan, he came out so quickly to my house and changed the locks really quickly and cleanly plus guaranteed the work he did and sent an invoice promptly when asked. Really nice, polite and couldn’t be more professional.

“Reliable and fast service”

by MrsC14

Attended within 30 mins of phone call, would highly recommend!

“Thank you”

by simonobrien

Fantastic Service. Life saver

If You have used DR Locks and you have some feedback that would be helpful to potential customers please let us know and we can post it here. Reviews are very important to us as it lets us know what we are doing right! Review us now

 

 

 

 

 

 

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Locksmith Blog 05/01/15

Locksmith Blog

            Monday 5th January 2015                 Local locksmith 1

 

            NEW YEAR, NEW US!

Primarily we are a Locksmith service business but we also offer all aspects double glazing repairs but it not what we solely focus on. In 2015 we are going to focus on promoting this side of our business to be able to offer a “One stop service” for our customers.

First Monday morning of the year started with a Lock change in South shields back over to North Shields to change a Rim cylinder (commonly known as Yale cylinder) and then back over to South shields again for a Lock change.

Then in the evening we had a few jobs to measure/quote in Wallsend. We offer totally FREE estimates! You would be surprised at how many customers replace perfectly fine Windows and doors at a huge expense just because of a hinge or a window mechanism or maybe a broken handle which are pretty low cost repairs and could save you thousands of pounds. We repair all aspects of UPVC windows and doors at very competitive prices give us a call before you call the Double Glazing companies.. It wont cost anything!

 

failed glass

 

Misted Glass? We can repair and replace all Double glazed units that have misted, failed or been damaged and we will NOT be beaten on price and we will match any like for like written quote

                                               Call Now  0191 2963346

 

 

 

 

 

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Locksmith Wallsend 0191 2963346

A Lot of locked out customers in Wallsend Today..

 

Three to be precise … All Locked out and we still made our very strict promise

 

20 Minute call out response

From when you put down the phone until our locksmith lands on your doorstep

 

Sometimes we aren’t this lucky somedays we can be on a job in Ashington and get a call for a Locksmith required in Wallsend, So.. How do we keep our response times so quick?

The simple answer is because it matters to us and we try our upmost best to achieve it. BIG Locksmith Companies don’t care about their customers as much as we do. Every customer we get matters because we need them, we need their repeat business and the business they will create by talking about us so positively.

Speak to a  Locksmith In Wallsend, Tyne & Wear Directly!

Fast response Locksmith service 24/7

If you ever need a Locksmith in Wallsend – Call us  0191 2963346


 

 

 

 

 

 

 

 

 

 

 

(Please note that response times are an average only and may differ depending on current circumstances)

 

 

 

 

 

 

 

 

 

 

 

“DR Locks- North shields Locksmith and your Local locksmith ”

 

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